Start your MSP.
We run the hard parts.

You bring the clients. We set up the company, tools, help desk, and billing under your brand.

Get early access See how it works

Private beta · 24/7 operations

app.pinnacle.co/home
ppinnacle
  • Home
  • Clients
  • Support1
  • Money
  • Marketing
Your business
  • Contracts
  • Packages
  • Setup2
LEVEL 3
SSam · Owner

Good morning, Sam

Everything running
$11,280 +18%This month
3 clients35 people covered
0 waitingSupport tickets
SupportView all
  • Email not syncing · Acme Dentalsolved
  • New laptop setup · Harbor Legalsolved
  • Printer offline · Beacon CPAon it
  • Password reset · Acme Dentalsolved
MoneyView all
  • Beacon CPA$3,100sent
  • Harbor Legal$2,400paid
Help deskLast night
Acme Dental · 9:41 pm
Maria can't log into her email 😩
Done. Maria is back in her inbox.
You guys are lifesavers 🙏
Next up
  • Review your Standard package2 min
  • Approve Beacon CPA renewal5 min
  • Meet Riverside ClinicTue 10:00

You may know the clients.
But building an MSP is a lot.

Most people do not fail because they cannot find one client.

They fail because the business around the client is too much to assemble.

And once the first client signs, the work has to run every day.

A client asks, “Who answers support tickets at night?”

Another asks, “What security tools do you use?”

Another wants a proposal, a contract, and proof you can support their team.

You should not have to build all of that before you can start.

A look inside

One place to see your clients, your money, and the work being done for them.

Getting paid
$11,280collected this month
  • Harbor Legal$2,400paid
  • Acme Dental$1,850paid
  • Beacon CPA$3,100sent
Support
  • Email not syncingsolved
  • New laptop setupsolved
  • Printer offlineon it

Nothing waiting on you

Your clients
  • Acme Dental12 people
  • Harbor Legal8 people
  • Beacon CPA15 people

Everything running normally

Ask anything
What should I charge a 10-person office?
Most founders start them on Standard: $125 per person, per month. Want the proposal?
Yes, send it
Your packages
$125 / person / month
  • ✓Help desk, all day, all night
  • ✓Devices watched and updated
  • ✓Files backed up daily
Send proposal
Your progress
LEVEL 3 · 580 / 1,000 XP
✓
Company formed
✓
Website live
✓
Tools connected
●
First client

Everything needed to launch and run the business

Company setup

We help form the company, prepare the core legal documents, and set up the basics so you can sell professionally from day one.

Brand and website

You choose the direction. We help create the name, logo, website, email, and basic marketing materials.

Service packages

Start with clear packages, pricing, proposals, and contracts instead of inventing everything from scratch.

Tool setup

Choose the tools you want for monitoring, security, backup, documentation, and passwords. We buy, configure, and connect them.

24/7 help desk

Your clients get support under your company's name. We answer tickets, solve issues, and escalate what needs review.

Billing and back office

We send invoices, collect payments, manage payroll, and keep the administrative work organized.

Templates do not run tickets.

A template

Can help you write a contract.

It cannot answer a client at 11:30 p.m.

A course

Can explain how MSPs work.

It cannot monitor devices, schedule patching, send invoices, or prepare renewals.

A franchise

Can give you a brand.

But then you are building under someone else's name.

Pinnacle is different: you own the client relationship and operate under your own brand, while we provide the setup, systems, and day-to-day delivery layer.

Go from idea to operating MSP in four steps

Each step is guided. You make the important decisions. We do the heavy lifting.

Set up the legal and financial base of the company.

  • ✓Register the company
  • ✓Open business banking
  • ✓Set up payroll
  • ✓Review and sign the legal documents
Start the setup process

Create a company clients can understand and trust.

  • ✓Pick a company name
  • ✓Create the logo and brand kit
  • ✓Launch the website
  • ✓Set up business email
  • ✓Get your marketing tools: email campaigns, social pages, and materials for meetings
Build my MSP brand

Pick one tool per category. We purchase, configure, and connect everything.

Monitoring and device management
Security
Backup
Documentation and passwords

You can change tools later. The service-management system is included.

Choose my tool stack

Walk into your first client meeting with the basics ready.

  • ✓Service packages
  • ✓Pricing
  • ✓Proposal templates
  • ✓Client contracts
  • ✓Invoicing setup
  • ✓First-client playbook
Prepare my first offer

Then run your MSP from one screen.

Once you are set up, Pinnacle is where you work: clients, support, money, and marketing in one place.

Behind the screen there are people. Technicians answer your clients' tickets. Lawyers keep your contracts current. A team keeps the operations moving.

Software in front. People in the background.

Your clients see your company.
We help run the service behind it.

Once clients sign, the work begins.

Tickets need answers. Devices need monitoring. Backups need checks. Patches need scheduling. Invoices need sending. Contracts need renewing.

We handle the operational work under your brand, so you can focus on relationships, sales, and client trust.

Monitoring214 devices across nine clients
SupportThree tickets resolved overnight, none waiting
Billing$11,280 collected in the latest invoice run
RenewalsBeacon CPA renewal ready for review
MaintenanceSaturday patching scheduled for 2:00 a.m.

Pinnacle is for people who can open doors.

You may be a consultant, operator, accountant, broker, salesperson, technician, local business connector, or someone who already knows companies that need better IT support.

You do not need to build the whole technical operation yourself.

But you do need to bring trust, relationships, and the willingness to grow a real service business.

This is not a shortcut to passive income.

Clients rely on their MSP when something breaks, when an employee cannot work, when a device is compromised, or when data needs protection.

That responsibility matters.

Pinnacle helps with the setup and operations, but the client relationship still belongs to you. You need to care about the service, the client, and the reputation of the company you are building.

We are starting with a small group of founders.

Pinnacle is in private beta.

We are looking for people who already have access to potential clients and want help turning those relationships into a real MSP.

Early partners will get guided setup, help choosing tools, service packages, operational support, and direct feedback as they sign their first clients.

Get early access

Questions, answered

Do I need an IT background?

No, but you do need to take the business seriously.

We help with the technical setup, tools, help desk, and operations. Your role is to build trust with clients, sell the service, and stay involved in the relationship.

Who owns the company?

You do, 100%.

The company is yours. Pinnacle is an external service provider you work with, not a partner or a franchise.

Whose brand do clients see?

Yours.

Your company name, your website, your email, your client relationship. Pinnacle works behind the scenes.

Who answers support tickets?

Our help desk answers tickets under your brand. We handle common issues, escalate when needed, and keep the work organized.

Can I choose my own tools?

Yes.

You choose the tools you want across monitoring, security, backup, documentation, and passwords. We help buy, configure, and connect them.

Who sends invoices and collects payments?

We handle invoicing and payment collection. You can see what has been sent, paid, and collected.

Can I change tools later?

Yes.

The first tool stack gets you started. If your needs change, we can help move to different tools later.

What do I need before applying?

You should have a clear idea of who you could sell to. That might be local businesses, a specific industry, or existing relationships with owners and operators.

You do not need signed clients yet.

Have clients you could serve?

Turn those relationships into an MSP without building every system from scratch.

Apply for early access and we will show you what we handle, what you own, and what it would take to launch.

Get early access