Start your MSP.
We handle the setup and operations.

You bring the clients. We set up the company and tools, teach you how to sell and manage the service, and handle the technical work, help desk, and billing under your brand.

Get early access Open product demo

Private beta · 24/7 help desk

app.pinnacle.co/home
ppinnacle
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Your business
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LEVEL 3
SSam · Owner

Good morning, Sam

Everything running
$11,280 +18%This month
3 clients35 people covered
0 waitingSupport tickets
SupportView all
  • Email not syncing · Acme Dentalsolved
  • New laptop setup · Harbor Legalsolved
  • Printer offline · Beacon CPAon it
  • Password reset · Acme Dentalsolved
MoneyView all
  • Beacon CPA$3,100sent
  • Harbor Legal$2,400paid
Help deskLast night
Acme Dental · 9:41 pm
Maria can't log into her email 😩
Done. Maria is back in her inbox.
You guys are lifesavers 🙏
Next up
  • Review your Standard package2 min
  • Approve Beacon CPA renewal5 min
  • Meet Riverside ClinicTue 10:00

What Pinnacle is

Pinnacle helps you start and operate your own MSP.

You own the company, brand, and client relationships.

You focus on finding clients and managing them. Pinnacle provides the setup, training, systems, and day-to-day operations behind the scenes.

Your clients communicate with your company.

Pinnacle works as the operating layer behind it.

Pinnacle is an external service provider, not a franchise or business partner.

At a glance
  • Your company
  • Your brand
  • Your clients
  • Setup support
  • Sales training
  • Tool setup
  • Help desk
  • Technical work
  • Billing
  • Administration

A look inside

One place to see clients, tickets, devices, invoices, payments, contracts, and renewals.

Getting paid
$11,280collected this month
  • Harbor Legal$2,400paid
  • Acme Dental$1,850paid
  • Beacon CPA$3,100sent
Support
  • Email not syncingsolved
  • New laptop setupsolved
  • Printer offlineon it

Nothing waiting on you

Your clients
  • Acme Dental12 people
  • Harbor Legal8 people
  • Beacon CPA15 people

Everything running normally

Ask anything
How should I handle a 10-person office?
Start with Standard, prepare the proposal, and walk them through support, security, backup, and onboarding.
Review the proposal with me
Your packages
$125 / person / month
  • ✓Help desk, all day, all night
  • ✓Devices watched and updated
  • ✓Files backed up daily
Send proposal
Your progress
LEVEL 3 · 580 / 1,000 XP
✓
Company formed
✓
Website live
✓
Tools connected
●
First client

What Pinnacle provides

Company setup

We help with the administrative base of the business.

  • Company formation
  • Business banking
  • Payroll
  • Legal documents
  • Administrative setup

Brand and website

We help create the public face of your company.

  • Company name
  • Logo
  • Website
  • Business email
  • Basic sales materials

Services and pricing

We help prepare the commercial pieces. You make the final decisions about what to offer.

  • Service packages
  • Pricing
  • Proposals
  • Contracts
  • Invoicing

Guidance and training

We teach you how to sell, onboard clients, manage relationships, and understand the service your company provides.

  • Client meetings
  • Proposals and pricing
  • Client onboarding
  • Business reviews
  • Founder peer groups

Tool setup

You choose the tools. We purchase, configure, and connect them.

  • Monitoring
  • Security
  • Backup
  • Documentation
  • Password management

Help desk and technical operations

Our team works under your company’s name.

  • Answer support requests
  • Resolve common issues
  • Escalate complex work
  • Monitor devices
  • Maintain documentation

Billing and administration

We help keep the operating work organized and visible.

  • Invoicing
  • Payment collection
  • Payroll
  • Renewals
  • Client records

Who does what

You

Find potential clients.

Sell the service.

Manage client relationships.

Make the main business decisions.

Protect the reputation of your company.

Pinnacle

Helps set up the company.

Prepares the systems and tools.

Trains and guides you.

Provides the help desk and technical operations.

Handles agreed administrative work.

You own the company and clients. Pinnacle provides the setup, systems, guidance, help desk, technical operations, billing, and administration behind it.

Go from an idea to an operating MSP in four steps.

Each step is guided. You make the important decisions. Pinnacle prepares the structure around them.

Register the business, open the bank account, set up payroll, and review the legal documents.

  • ✓Register the company
  • ✓Open business banking
  • ✓Set up payroll
  • ✓Review and sign the legal documents
Start the setup process

Choose the name and prepare the logo, website, email, and sales materials.

  • ✓Choose the company name
  • ✓Prepare the logo and brand kit
  • ✓Launch the website
  • ✓Set up business email
  • ✓Create basic sales materials
Build my MSP brand

Select the tools for monitoring, security, backup, documentation, and password management. We configure and connect them.

Monitoring and device management
Security
Backup
Documentation and passwords

You can change tools later. The service-management system is included.

Choose my tool stack

Prepare the offer and learn how to run the first client meeting.

  • ✓Service packages
  • ✓Pricing
  • ✓Proposal templates
  • ✓Client contracts
  • ✓Invoicing setup
  • ✓Onboarding process
Prepare my first offer

Running the MSP

Once the business is set up, Pinnacle helps run the work behind it.

You find clients, manage the relationships, and make the main business decisions.

Technicians handle support and technical operations. Pinnacle helps with administration and ongoing guidance.

Control everything from an app.

See what is happening across the company, approve important decisions, and stay close to every client without running every task yourself.

  • ✓Track revenue, clients, service health, and open work.
  • ✓Approve proposals, invoices, renewals, and key changes.
  • ✓Move between sales, marketing, finance, technical, and AI engineering.
9:41
ppinnacle
S
Your company Good morning, Sam
Monthly revenue$11,280
+18%
9Clients
214Devices
1Open
Needs your attention2 items
$ Approve Beacon renewal$3,100 / month Review
P Harbor proposal is readyStandard package Open
DepartmentsAll seven
Sales4 active deals
Technical1 being handled
FinanceInvoices sent

Your clients see your company.
Pinnacle helps run the work behind it.

Tickets need answers. Devices need monitoring. Backups need checks. Patches need scheduling. Invoices need sending. Contracts need renewing.

Pinnacle handles much of the work behind the service, while you stay involved in the client relationships and business decisions.

Software in front. People and operations behind it.

Monitoring214 devices across nine clients
SupportThree tickets resolved overnight, none waiting
Billing$11,280 collected in the latest invoice run
RenewalsBeacon CPA renewal ready for review
GuidanceProposal review ready for your next prospect

Who Pinnacle is for

Pinnacle is for people who know businesses that may need IT support.

You may be a technician, consultant, salesperson, accountant, broker, local business owner, or industry specialist.

You do not need experience running an MSP.

You do need to be willing to learn the business, find clients, and remain involved in the client relationships.

This is not a shortcut to passive income.

Clients depend on their MSP when systems fail, employees cannot work, devices are compromised, or data is at risk.

Pinnacle handles much of the work behind the service, but you are still building a real company.

You own the company, client relationships, and reputation.

Early access

Pinnacle is in private beta.

We are starting with a small group of people who already have access to potential clients and want help turning those relationships into an MSP.

Book an intro call

Questions, answered

Do I need an IT background?

No.

Pinnacle provides the technical systems and operations. You are responsible for finding clients, understanding their needs, and managing the relationship.

Who owns the company and clients?

You do.

Pinnacle is an external service provider and does not own part of your company or your client relationships.

Whose brand do clients see?

Yours.

Clients see your company name, website, email, proposals, invoices, and support channels.

Who answers support tickets?

The Pinnacle help desk answers tickets under your company’s name.

Can I choose my own tools?

Yes.

You choose the tools. Pinnacle helps purchase, configure, and connect them.

Does Pinnacle teach me how to run the business?

Yes.

We teach you how to sell, onboard clients, manage relationships, and understand the service your company provides.

You also receive ongoing guidance and access to peer-group sessions.

Is Pinnacle mainly a training program?

No.

Training and guidance are included, but Pinnacle’s main role is to provide the setup, systems, help desk, technical operations, billing, and administration required to run the MSP.

What do I need before applying?

A clear idea of the types of companies you could approach.

You do not need a signed client.

Have companies you could serve?

Pinnacle can help you turn those relationships into an MSP.

You own the company and clients. We provide the setup, guidance, and operations behind it.

Book an intro call